Ethnicity Background Stereotypes

From our research we have concluded that chick-flicks includes American stereotype of blue-eyed, blonde, attractive girls and the heart throb of a 'soccer' or 'basketball player', a 'jock' type. However in our film opening we cast all asian characters. This decision was made in order to challenge the stereotype from americanised white stereotypes to reflect the diversity of london. When we evaluated how this would work with our film opening and if we would be able to reach the same target audience we found that many film makers are making decisions to subvert ethnic stereotypes. 


For example, High School Music challenges the stereotype of having a leading innocent blonde instead they use actress Vanessa Hudgens a brunette, 'hispanic' look to play the innocent leading character of 'Gabriella Montez'.

High School Musical also challenges the stereotype of the blonde innocent girl by using the blonde character as the enemy. The actress Ashley Tisdale is used to represent 'Sharpay Evans'.

The program how to be indie portrays asian, indian characters in a stereotypical way of parents interfering in their lives, also showing parents as traditional. This can be a patronising to certain audiences and we wanted to show in our film opening a non- stereotypical view of asian girls showing they are young and free.